Mass communication is a process in which a person, group of people, or an organization sends a message through a mass media to a large group of anonymous and heterogeneous people and organizations. It is usually related to newspapers, magazines and book publishing as well as radio, television, films and even the internet as these mediums are used for disseminating information, news and advertising. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people. Mass communication is a branch of social science and a subfield of communication studies or communication. Edelweiss Applied Science and Technology journal is an open access maintaining high standard quality articles of basic science.